China’s desire to give its home-grown design and engineering students the skills to compete in the global market received a boost in March, when Autodesk launched a student design community for the country.
The design innovation technology company has created a web portal in co-operation with the ministry of education that offers students from several of China’s universities free downloads of the latest digital design tools for specialities related to architecture, building and mechanical engineering.
The initiative is part of Autodesk’s overall education strategy to train a new generation of skilled graduates who can meet the employment needs of China’s fast-diversifying economy.
Three years ago, the group set up a Center of Excellence computer laboratory with cutting-edge design technologies in collaboration with leading Chinese universities to develop a multidisciplinary curriculum customised to student needs.
Currently, Tsinghua University, Tongji University, Harbin Institute of Technology, South China University of Technology (SCUT) and Shanghai Jiao Tong University benefit from this project.
As public and private sector organisations in China increasingly recognise the opportunity the global design industry offers the local economy, China’s universities are realising the importance of partnering with global leaders such as Autodesk.
The industry ventures are in line with a recent government campaign to focus on “independent innovation”. The goal is to move away from “Made in China” to “Designed in China”, by creating value-added, home-grown products, services and technologies.
SHANGHAI: Made in China imperante su ogni settore produttivo e commerciale? Forse sì o forse non più. L'atmosfera energica post olimpiadi sicuramente ben si sposa con la ferma intenzione del governo di Pechino nel fare del proprio Paese non solo centro di produzione ma anche di progettazione. E quale biglietto da visita migliore e avvincente se non quello del design? L'opportunità è offerta da Autodesk, azienda leader e le università e il ministero dell'istruzione colgono la partnership al volo.
La percezione comune diffusasi nell'ultimo ventennio a macchia d'olio sul panorama commerciale internazionale richiama al protagonismo del made in china su ogni settore.