sabato 13 settembre 2008

100% Design Tokyo: successful international exhibition in Japan

100% Design was established in London in 1995, growing from a small marquee in the Kings Road to become the world's most influential contemporary interiors event, attracting the attention of the press, encouraging product innovation, hot-housing new design stars, and educating the taste of consumers. Bringing contemporary design into the mainstrea.

100% Design is an exhibition with a difference. It is dedicated to the latest and most innovative contemporary interior products, and is renowned for changing the face of the UK design industry. The event will provide a designed commercial environment where exhibitors have an unparalleled opportunity to meet and do business with a professional audience of architects, buyers and other commercial specifiers.

100% Design Tokyo made its sensational debut in 2005. Receiving an overwhelming response from both the international and domestic design community as a new and highly respected design event, 100% Design Tokyo has already established itself as Japan’s premier contemporary interiors event.

Our Opinion
How about the partecipation of european companies to 100% Tokyo Design 2007 edition?

When we talk about production and research on design field almostly we think about Italy and the reference of important events or exhibitions like Salone del Mobile is so immediate that often  we end to forget other opportunities are taking place on international scene, developed to promote newest design trends and solutions. 

That's it for 100% Tokyo Design, probably too young event to be held one of the most important exhibitions about design field.  But we should consider that  companies operating on fresh design markets like Spain or  Netherlands had taken part to 2007 edition with high belief and over passed italian brands or studios about presence at the event.

 A show of  trust  into japanese interest for european design that probably it'll be rewarded in terms of business communication and  mutual cooperation.  That's why our information activity usually focus its attention on events that italian companies or designers usually don't care.

Asian Studies Group, as multidisciplinary association focused on consulting, business mediation and professional education and training programs on eastern asia countries, will be present at the event with professional staff and is promoting its support to manage a business mission in Japan.

In this way we'd want to help italian or european companies operating on design field to intensify their communication and products presentation with potential japanese partners.

For further information and free consultation, please feel free to contact us. 

multidisciplinary association focused on  training and business projects for  Eastern Asia - China & Japan.
Main office in Milan, Branch in Rome - Italy
Support Desk in Shanghai - China and Tokyo - Japan

On the following the show profile and the link to access the exhibitor list 2007

Show Profile
DateOct30-Nov3, 2008
Opening Hours10:00 - 20:00 ( Last entry is untill 19:30 )
Oct. 30 and 31, from 10:00 to 16:00, are reserved for trade.
Other hours are open for public.
LocationJingu gaien (Tokyo/ Aoyama area)
OrganizerDESIGN ASSOCIATION NPO/ Reed Exhibitions


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