100% Design was established in London in 1995, growing from a small marquee in the Kings Road to become the world's most influential contemporary interiors event, attracting the attention of the press, encouraging product innovation, hot-housing new design stars, and educating the taste of consumers. Bringing contemporary design into the mainstrea.
100% Design is an exhibition with a difference. It is dedicated to the latest and most innovative contemporary interior products, and is renowned for changing the face of the UK design industry. The event will provide a designed commercial environment where exhibitors have an unparalleled opportunity to meet and do business with a professional audience of architects, buyers and other commercial specifiers.
100% Design Tokyo made its sensational debut in 2005. Receiving an overwhelming response from both the international and domestic design community as a new and highly respected design event, 100% Design Tokyo has already established itself as Japan’s premier contemporary interiors event.
Our Opinion How about the partecipation of european companies to 100% Tokyo Design 2007 edition?  When we talk about production and research on design field almostly we think about Italy and the reference of important events or exhibitions like Salone del Mobile is so immediate that often we end to forget other opportunities are taking place on international scene, developed to promote newest design trends and solutions. That's it for 100% Tokyo Design, probably too young event to be held one of the most important exhibitions about design field. But we should consider that companies operating on fresh design markets like Spain or Netherlands had taken part to 2007 edition with high belief and over passed italian brands or studios about presence at the event. A show of trust into japanese interest for european design that probably it'll be rewarded in terms of business communication and mutual cooperation. That's why our information activity usually focus its attention on events that italian companies or designers usually don't care. Asian Studies Group, as multidisciplinary association focused on consulting, business mediation and professional education and training programs on eastern asia countries, will be present at the event with professional staff and is promoting its support to manage a business mission in Japan. In this way we'd want to help italian or european companies operating on design field to intensify their communication and products presentation with potential japanese partners. For further information and free consultation, please feel free to contact us. ASIAN STUDIES GROUP, multidisciplinary association focused on training and business projects for Eastern Asia - China & Japan. Main office in Milan, Branch in Rome - Italy Support Desk in Shanghai - China and Tokyo - Japan On the following the show profile and the link to access the exhibitor list 2007 |
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